Understand your audience, a mobile buyer persona. Here are some basic tips on how to get started on developing your mobile strategy: This essentially changes the way people engage with your brand, so it’s important to, at most, develop a mobile strategy and, at the very least, include it in your brand campaign. That means aiming content at smartphones, tablets or any other handheld device through websites, email, SMS, social media and apps. Mobile-marketing is a digital-centric, multi-channel marketing strategy aimed at reaching a target audience on any mobile device.
What is mobile-marketing and why is it important?
